Wilo USA participated in the annual International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) from January 22-24 in Chicago, IL with the Scot Pump and Weil Pump brands, all unified under the Wilo name in the largest booth ever presented by Wilo USA.
The 40x70 ft. booth featured new solutions from all three brands plus the Wilo 55 Sprint Car and was the perfect platform to debut the new Wilo 2018 backpack, traditionally a tradeshow staple. Wilo, Scot and Weil kicked off the Expo with an exclusive breakfast event on the first morning of the show, offering early show access, one-on-one discussions with product experts, a preview of the new products on display and a hearty breakfast. The event was a success with over 75 attendees from across the US and sparked interest in the booth before official show hours even began.
Wilo USA’s Director of Marketing, Tim Stapula, explains “The idea of the breakfast event was to give our manufacturers reps a sneak-peak of our incredible booth before the rest of the attendees so they could tell their customers about the ‘can’t-miss’ Wilo booth and understand exactly what they could expect. This was a breakout AHR for us exhibiting as ‘the new Wilo USA,’ and what better way to show them first-hand than in an empty exhibition hall, with no distractions.”
The Wilo 55 Sprint Car and presence of its driver, Tommy “Guns” Nichols, drew consistent attention to the booth, and a total of 2,000 backpacks were given away in the first day and a half. It was a record-breaking show for Wilo. Booth traffic was at an all-time high, and the team captured over 1,800 leads.
The success of the Expo was due in large part to the cooperation of Wilo USA, Scot Pump and Weil Pump working together to prepare for the largest show of the year (and ever) for the three companies. From booth design to products and promotion, the family of brands presented an impressive, unified image.