AWARD FOR DIGITAL AND ANALOGUE CUSTOMER EXPERIENCE

Dortmund. The Wilo Group wins the prestigious German Brand Award for the seventh time in a row. At this year's awards ceremony in Berlin, the multinational technology company received the coveted award in several categories. The German Brand Institute awarded Wilo for its digital application landscape "Wilo-World" in the categories "Brand Experience of the Year" and "Brand Communication – Web and Mobile". As in 2019 and 2020, Wilo also received the important German brand award for its Annual Report – his time in the categories "Lighthouse Project of the Year" and "Brand Communication Print".

In the browser-based application Wilo-World, users can explore different applications and building types and thus interactively learn more about the company, current industry topics as well as products and solutions that are in use all over the world. "I am particularly pleased about the award for our digital application landscape," says Oliver Hermes, President & CEO of the Wilo Group. "The application not only proves our claim to be a digital pioneer in the industry, but it is also an outstanding customer experience that makes our products easy and fun to experience in different application environments. The Wilo-World is unique in this way and on this scale."

Another great success is also the re-awarding of the Annual Report. The annual report on the activities of the financial year has now received the important German brand award for the fourth time in a row since 2019. "The German Brand Award makes brand success visible in a unique way," explains Lutz Dietzold, Managing Director of the German Design Council. "A good product or a good service alone is no longer enough to succeed in national or international competition because comparability is also increasing, especially in the digital sector."

The German Brand Award is a competition of the German Brand Institute, which was founded by the German Design Council and the GMK Brand Consulting, in order to strengthen the importance of brand management as a decisive factor for the success of companies in the national and international competitive environment.