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American-Marsh Pumps Unveils New Logo Reflecting Growth, Innovation, and 150 Years of Heritage

Collierville, TN. American-Marsh Pumps, a Wilo brand and a leading manufacturer of fluid handling solutions, today announced the launch of its refreshed corporate logo, marking an exciting milestone in the company's continued evolution. The updated visual identity reflects American-Marsh Pumps' ongoing commitment to innovation, reliability, and customer-focused solutions while honoring more than 150 years of engineering excellence and manufacturing heritage.

The refreshed branding includes a new logo featuring the iconic Hernando de Soto Bridge, symbolizing strength, connection, and American-Marsh Pumps' deep roots in the Memphis region.

While the look has evolved, the values behind the brand remain unchanged. The new identity reinforces American-Marsh Pumps' longstanding promise of "Durability by Design Since 1876" and reflects the company's ongoing investment in engineering excellence, manufacturing quality, and customer success.

"Our new logo reflects both where we've come from and where we're headed," said Jon Shindler, Vice President of Sales and Site Leader for American-Marsh Pumps. "As we continue investing in our people, processes, and manufacturing capabilities, this refreshed identity represents our commitment to innovation while preserving the trust and performance our customers have relied on since 1876."

Over the past year, American-Marsh Pumps has continued transforming its Collierville manufacturing campus through investments in modern equipment, expanded capabilities, process improvements, production planning enhancements, and workforce development initiatives. The refreshed identity reflects this momentum while reaffirming the company's commitment to quality, innovation, trusted partnerships, exceptional customer service, and community engagement.

The refreshed logo will be introduced across the company's website, digital platforms, marketing materials, product literature, signage, packaging, and other customer touchpoints over the coming weeks. During the transition, customers may continue to see the previous logo in some locations as existing materials are updated.

The brand refresh is part of American-Marsh Pumps' broader commitment to continuous improvement and innovation, ensuring customers receive not only industry-leading pumping solutions, but also a brand identity that reflects the company's vision.

Jul 15, 2026

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