Wilo expands basketball commitment through partnership with Memphis Grizzlies

Cedarburg/WI. The Wilo Group is reinforcing its commitment to international basketball by expanding its partnership with the Memphis Grizzlies to a global level. Since 2024, the water technology group has been a Global Sustainability Partner of the Milwaukee Bucks and also sponsors the German basketball club Phoenix Hagen. The expanded collaboration further strengthens Wilo’s presence across the Americas and beyond.

As part of the NBA Global Games, the Wilo logo appeared on the Memphis Grizzlies’ warm-up jerseys during games against the Orlando Magic in Berlin’s Uber Arena and London’s O2 Arena. These appearances marked the first time the partnership was showcased outside the United States, highlighting basketball’s role as a global platform connecting communities across regions.

“The Memphis community and the Grizzlies embody resilience, determination, and the unmistakable ‘Grit and Grind’ spirit,” says Jon Shindler, Senior Vice President of Sales & Site Leader at American-Marsh Pumps, A Wilo Company. “These values align deeply with our company culture. We are proud to strengthen our partnership with a team that represents such an authentic connection to its city and fans. Together with the Grizzlies, we look forward to driving initiatives that support and inspire the communities we serve.”

Ted Roberts, Vice President of Partnerships Marketing for the Memphis Grizzlies, welcomed the continued collaboration: “We’re delighted that the Wilo Group is extending its partnership with the Grizzlies this season. The commitments they have made to innovation and sustainability fit perfectly with our values and we are proud that we will soon have their logo on our warm-up and shooting shirts. We will work together to develop programmes that will inspire our community, both on and off the court.”

Basketball as a Unifying Platform Across the Americas

While rooted in the United States, the expanded partnership also resonates strongly across Latin America, where basketball continues to gain momentum. Mexico has become one of the NBA’s largest international markets, with more than 30 million fans, supported by long-term NBA initiatives and sustained engagement in the region. Brazil has likewise emerged as a key basketball market, with over 50 million fans and a rapidly growing basketball culture driven by localized digital content, youth development initiatives, and major events such as NBA House São Paulo.

This regional growth highlights basketball’s ability to connect people across borders and strengthens the relevance of Wilo’s collaboration with the Memphis Grizzlies throughout the Americas. The NBA Global Games in Berlin and London provided international visibility to a partnership that is deeply rooted in the Americas and aligned with Wilo’s global sustainability strategy—on the court, in communities, and through smart water solutions worldwide.