15.04.2026
The first Government & Public Affairs (GPA) training in Southeast Asia was successfully held within Wilo SEA, bringing together regional leadership and country teams to build a stronger, more aligned approach to public sector engagement.
The session was led by global and regional experts, including , Aaron Linnhoff (Global GPA Project Manager), Marina Yudina (AMEA GPA manager) and Fouad Ahmed (Regional Director – Marketing AMEA & GPA MEA) who provided both strategic direction and practical insights tailored to the AMEA and Southeast Asia context.
The presence of senior leadership highlighted the importance of GPA across the organization, including Lyman Tu (Regional CSO) and Richard Chua (SEA Area director), alongside country leaders across seven Southeast Asian markets and members of the regional team.
The agenda covered a comprehensive range of topics, starting with a group overview and GPA strategy to establish a common foundation.
This was followed by Ambition 2030: Enabling All GOs for AMEA, presented by Matthias Pantze, Group Director Global Strategy, highlighting the GO!s and explaining the Merge and the outcome of the Group Strategy “Pioneering WATER AI for you.”
Participants also engaged in stakeholder mapping discussions across various SEA markets, enabling the exchange of local insights and alignment on key priorities. A dedicated session on compliance and integrity, led by Dilek Nazikoglu (Regional Legal, Internal Audit/Compliance Director), reinforced the importance of ethical and transparent engagement.
Sharing global perspectives, Fouad Ahmed (Regional Director – Marketing AMEA & GPA MEA) highlighted how Marketing and GPA can operate as a fully integrated approach, showcasing best practices from the MEA region and providing valuable insights into proven strategies and successful implementations.
The session also covered practical tools to help teams kickstart GPA initiatives, alongside a focused discussion on Technical Advocacy by Lukas Kesper (Head of Technical Advocacy). The training provided a clearer understanding of how GPA can support long-term business growth.
With stronger alignment, shared knowledge, and actionable tools, Wilo SEA teams are better equipped to engage stakeholders effectively and contribute to sustainable, future-ready solutions across the region.