"Orange your City": Wilo makes a visible statement against violence
On November 25, 2020, the United Nations' "International Day for the Elimination of Violence against Women" takes place. Worldwide, as part of the "Orange the World" campaign, buildings are illuminated in orange as a visible symbol against violence towards women. Together with the service clubs Zonta Dortmund and Dortmund-Phoenix, Wilo is participating in the campaign this year, along with numerous companies, municipalities, and organizations. On Wednesday, the new Pioneer Cube administrative building and the surrounding LED band of the Smart Factory at Wilopark will shine in a prominent orange color. The LED wall at the southern entrance of the factory, one of the largest continuous LED walls in Europe measuring 28 x 7 meters, will also shine in orange.
"As a globally open-minded family business, we take a firm stand against any form of violence, regardless of gender, political beliefs, origin, or religion," explains Georg Weber, Wilo's Chief Technology Officer. "By participating in the Dortmund campaign 'Orange your City,' we are creating a highly visible symbol with influence, thus sending a clear message against all forms of violence." This year, over 45 companies, authorities, cultural institutions, and churches in Dortmund are participating in the campaign by illuminating their buildings and making a strong statement against violence towards women.
Over 30 percent of women in Germany affected
Violence against women and girls is one of the most widespread violations of women's rights. According to Zonta, 30 percent of all women in Germany experience violence at least once in their lives, including physical assault, including fatal cases, rape, sexual coercion, stalking, and sexual harassment. "This alarming figure clearly shows that we need to raise awareness of these issues worldwide and take action against them," says Georg Weber. The illumination at Wilopark is a symbol that aims to create awareness. "However, the fight against psychological and physical violence against women needs to go beyond symbols and be led by all societal actors in everyday life."
