“Wilo Brings the Future” in China
From May 22nd – 24th, Wilo China participated to the ISH Beijing, the most important HVAC fair in China. The market growth in China, Coal to Gas & Electricity initiatives positioned this edition even more at the centre of attention. Indeed 2018 edition reached a much higher scale and increased its global influence with 18% more visitors and exhibitors from 22 countries.
This was the perfect opportunity for Wilo China to promote the brand and extend its brand awareness in the Chinese market thanks to the successful deployment of the following communication pillars:
- Wilo company’s image campaign in the Pump pavilion
- Focus on new products (e.g. Wilo BL, Yonos PICO, Premium high efficiency series Motor IEC, GIGA, Helix) and services in the HVAC field
- Focus on Energy Saving Solutions, "smart" systems and technologies
- High visibility on the OEM product offer and services with the new Para range introduction combined with dedicated customer events
We look forward to next ISH Beijing !
OEM Solutions. Let's move. Together